Contact · reply within one working day
Four fields, no discovery call required. I reply within one working day with either a scoped audit or an honest reason not to buy one.
What happens next
You write
Domain, three competitors, and what you want first. One message is enough.
I reply within a working day
Either a scoped audit with a start date, or a written reason you should not buy one yet.
Optional 30-minute call
Only if you want it. No deck, no discovery script, no second call to meet the team.
Prompt set for approval
Before anything is measured, you see and sign off on the exact prompt set and engine list.
Or reach me directly
Before you write
Enquiring costs you one message and, at most, half an hour. It does not put you into a sequence, and it does not commit you to anything — I would rather lose the deal at this stage than at week three.
You will get
You won't get
Six practical questions about working together, so the first message can be about your category rather than my process.
No. Plenty of engagements start and finish over email, and the audit does not require a call at any point. If you want one it is thirty minutes, with no deck and no second call to “bring in the team”.
Your domain, three competitors you are compared against, and one person who can answer questions about the site. Everything else — prompt set, competitor list, engine coverage — I build and send you for approval before running anything.
Usually within one to two weeks, since I run four to six clients at a time. If the slate is full I will tell you the real date rather than start late and rush the measurement.
Yes, standard mutual NDAs are fine and I will sign yours rather than insist on mine. Note that published research never includes client data — studies use public data only, and clients are never named without written permission.
That is the $250 advisory hour, and it is a legitimate way to use me. Send the proposal you have been given, and I will tell you which parts have evidence behind them and which are being sold on plausibility.
Rarely, and I will usually refer you on. The whole speed advantage comes from knowing the failure patterns in software categories; in a different industry I would be learning on your budget.